A website in ten minutes is not yet a good website.

The usual tells

A centred hero with headline, subline and two buttons in front of a purple-to-blue gradient. Below it three equal cards, each with an icon, two words and a sentence. Then a bento grid of tiles that have nothing to do with each other.

Small pill labels above every heading, tracked capitals everywhere, every element fading in on its own as you scroll. Photos that look like stock, and the same typeface on every site.

Copy full of filler: “seamless”, “elevate”, “unlock your potential”. Invented testimonials and counters running up to “10,000+ happy customers” that do not exist.

Why it is a problem

Not because AI was involved, but because the site looks interchangeable. If your offer looks like a thousand others, the copy has to do all the work, and it often sounds the same too.

Then there is what you do not see: in one case study, a page generated without instructions was not accessible, with contrast around 1:1 in places and controls you could not reach with a keyboard (Ahmed et al., preprint 2025, a single page).

How to avoid it

Your own imagery, typography with a point of view, a structure that comes from the content instead of a template. Real copy in the customers’ words. Motion only where it shows something.

And check before going live: accessibility, load time, third-party requests, and exactly these tells.

What Kiekkist does differently

Every design is checked against these tells before sale, together with accessibility and load time. Whatever shows up is changed before the design goes into the gallery. Each look exists only once in the gallery.

We do not claim no tools were involved. We say the result is checked, and you can see it.